Market research: decide on data, not guesswork
A new branch, a new product, new prices. Before you invest, find out what customers think and what competitors are doing.
WENO-YUNO market research finds out how customers see you and your competitors and how the market behaves. We use surveys, customer interviews, competitor and price monitoring and field data collection across the Czech Republic and Slovakia.
When research helps
- You are opening a new branch or hotel and choosing the location
- You are launching a new product or service and don't know if there's demand
- You are planning a price change and want to know how customers will react
- Customers are leaving for competitors and you don't know why
How we collect data
- Surveys online, face to face and by phone
- Interviews with customers and with people who don't buy from you yet
- Monitoring competitor prices, ranges and services
- Field data collection through our network across the Czech Republic and Slovakia
What you get
Data
All answers in the online system, filterable by customer group, region and question.
Findings
A final report with what matters: what customers want, what they miss and where the opportunity is.
Recommendations
Concrete steps and a results presentation for management. If needed, we follow up with mystery shopping or benchmarking.
Market research FAQ
When is market research worth it?
When you open a new branch or hotel, launch a new product, change prices, or want to know why customers leave for competitors. Research replaces guesswork with data.
Which methods do you use?
Surveys online, face to face and by phone, customer interviews, monitoring of competitor prices and ranges, and field data collection through our network across the Czech Republic and Slovakia. We choose the method by the question you need answered.
What do I get?
Data in the online system, a final report with findings and recommendations, and a presentation of results for management.
Got a question you need data for?
Tell us what you're working on. We'll suggest the method, scope and price of the research.